POINT ROBERTS, WA, September 8, 2004 - Wild Heart Ranch, an entertainment and toy company is currently marketing the I Sea Horses  brand of plush collectible seahorses and  accompanying I Sea Horses children's book. The new toys are riding a wave of success with comparable aquatic-themed brands including "Aquapets," from Wild Planet, which originated in Japan and quickly became a top-selling collectible toy. 

Additionally, the recent premiere of DreamWorks Animation's new computer-animated comedy "Shark Tale" sold out in hours, evidencing consumer interest in marine/aquatic themes.  And who can forget last year's smash hit "Finding Nemo"?  
 

The new line of six plush I Sea Horses collectible characters is based on an original children's book by Dawn Van Zant. Kids and adults will be entertained and educated by the magical marine adventure book about a herd of wild horses that transforms into seahorses in order to maintain their life of freedom and adventure that is disappearing form the open plains.
 

The herd is led by Pegasus, a beautiful white stallion who has a premonition that the wild herd's legacy of running freely on the land is about to end. The buffalo and wild horses are facing the end of their era, and they must find a new place to live.

Pegasus has a dream that he has a choice of the sea or the sky. He chooses to take his herd to find a new life in the sea and the herd transforms from earthy colored four-legged wild horses to a magical tropical hue of blue, green and pink seahorses.

Standing afraid on the edge of the cold dark water, the herd is met by Marina, a bright Star that has fallen to the sea and has become the light of the ocean as a starfish. The Star's journey to find her reflection on the ocean below created a path to the ocean floor, where the moon and stars could follow. Her love of the ocean and her friendship with the wild horses becomes a permanent bond, such that the seahorses carry the starfish to light their way in the dark.

The I Sea Horses toy line combines elements of myth and magic to capture children's love of the ocean and imaginations. The collectible brightly-colored seahorses each have a unique character, identified by a poem on their name tag. They light up the dark when you squeeze their belly and also come with a comb to brush their long silky hair.  (These seahorses have not fully evolved from horses to seahorses, and thus still have a mane!)

New additions to the I Sea Horses interactive children's website include a new seahorse e-zine called the "Sea Star" where children will be able to keep current with latest seahorse news and pictures.