Fred Roos to Join Wild Heart Team

POINT ROBERTS, WA, Delta, B.C. June 17, 2004 - Wild Heart Ranch Inc. is pleased to announce the appointment of Mr. Fred Roos to the Board of Directors. Better known for his work as Executive Producer in the recent film Lost in Translation, standing alongside Francis Ford Coppola and actor Bill Murray, Roos brings a long list of feature films and a wealth of experience in the entertainment industry to Wild Heart Ranch's executive board.

Producing the feature film Young Black Stallion in 2003, Fred also worked on the original Black Stallion back in 1979 and The Black Stallion Returns in 1983. When asked what kept him coming back for more of the films, Fred once told a Big Movie Zone interviewer, "I love the Black Stallion books and the original Black Stallion movie is one of my proudest achievements." With an avid interest in horses and a long line of movie industry achievements behind him, Fred will both compliment and bolster Wild Heart's vision as a content driven toy and entertainment company, that seeks to bring kids and adult collectors a unique blend of fantasy and imagination in all of its products.

Mr. Roos first began producing in the 1960's in Director Monte Hellman's film, Backdoor to Hell. The film, shot on location in the Philippines, starred one time unknown actor Jack Nicholson. Roos' ability to spot hidden talent won him a long list of feature films as well as a 30 year collaborative partnership with Director Francis Ford Coppola. This relationship began when Coppola had originally asked him to cast the movie, The Godfather in 1971. His first film producing for Coppola soon followed, with the release of the movie, The Conversation which in turn drummed up three Academy Awards, including Best Picture and won him the Palm D'or at Cannes.

Certainly the start of a successful stream of achievements in his career, Roos has maintained a steady presence in the movie and entertainment industry, going on to co-produce popular films such as The Virgin Suicides and Apocalypse Now Redux, to name a few. Taking credit for assembling the casts of such classic films as American Graffiti and The Outsiders, Roos certainly helped to reveal the talents of Tom Cruise, Richard Dreyfuss, Rob Lowe, Patrick Swayze and Harrison Ford to the rest of the world. Touted as "the movie business equivalent of the A&R talent scout who first heard the White Stripes in a noisy downtown club," by Los Angeles Times reporter Patrick Goldstein, Roos certainly has an eye for quality entertainment and his interest in joining Wild Heart Ranch indicates that not much has changed in this respect.

Fred's move to Wild Heart's board is extremely timely, as this summer the planned release of the new 'Lucky Stars Collection' is expected to bring the hearts of many children across the nation closer to the magical tale of Eclipse, Moonglow, Flying Wind, Moonbeam, Strawberry Roan, Starlight, Galaxy, Comet, Painted Sky, Brodie's Comet, Golden Earth and Earthquake.

Fred's creative vision, relationships and experience in the movie and business industry, will certainly help the company to position itself as an emerging hot new toy company, who has many bright ideas on how to take this tale one step further! With its series of plush toys set to be released in stores next month, the 'Lucky Stars Collection' is sure to be saddled in with summer fun for kids!

For Mr. Roos' full filmography, please visit: http://www.WildHeartRanch.com/corporate/FredRoosFilmography.rtf

To see scenes from the developed pilot based on the original story, No More Nightmares.A Dream of Freedom, you can also visit Wild Heart Ranch's site at: http://www.WildHeartRanch.com/wildhearts/show_scenes.asp. See where the potential lies with the "Lucky Stars," where in this case, the sky is not the limit!

By Jennifer Lee, Staff Writer

About Lucky Stars Collection: www.WildHeartRanch.com
Because Everyone Needs a Lucky Star.
Collectible plus horses with night light based on Wild Heart's original legend "No More Night Mares.A Dream of Freedom"

About I Sea Horses: www.ISeaHorses.com
Splash Into Our Undersea Magical Adventure!
Collectible plush seahorses and children's book about a magical heard of wild horses that choose a life in the sea.

About Wild Heart Ranch: www.WildHeartRanch.com, www.ISeaHorses.com, www.PlushCollectible.com, www.CollectiblePlush.com   
Wild Heart Ranch, Inc. is a publishing, entertainment and toy company that creates and licenses non-violent toys and products based on original ideas, stories and characters. The 'Lucky Stars Collection', 'No More Night Mares', 'Armadillo Cowboy Club' & 'I Sea Horses' brands, characters, logos, stories, web sites, video games, patents and trademarks, are all properties of Wild Heart Ranch, Inc.

For more information contact

Toll Free: 1.888.889.9213

Jennifer Randle
jenny@wildheartranch.com
or
Courtney Billinkoff
cbillinkoff@wildheartranch.com
or
Dawn Van Zant
dawn@wildheartranch.com